Hi, I'm Alexander Escalera
I’m a former Data Scientist who has fully transitioned into UI and UX Design. I learned both Data Science and Human-Computer Interaction through the Informatics program at the University of Washington, along with participating in various academic research programs.
In my most recent role at General Motors, I worked as a UX/UI Designer primarily on enterprise tools used for data analysis. I also have previous experience as a designer for an ebook reader, along with conducting A/B tests for Principal Financial Group's website.
With my background, I aim to find a balance between quantitative and qualitative data when making design decisions. Quantitative data is important but it's also important to look beyond the numbers and understand the cause of those outcomes.
I designed enterprise tools for cloud provisioning and data analysis. One of my redesigns for a data analysis tool boosted usage by 10%. I've collaborated with Project Managerss, Data Scientists, and Engineers to ensure feasibility and business alignment. Our team was smaller so I conducted a lot of user interviews and usability tests. With the team pivoting to the cloud, I also worked on branding initiatives for the new cloud tools.
As a data analyst, I developed a best practices guide for testing web pages and emails to optimize user engagement. I programmed and conducted four A/B tests on the company website using Google Optimize and Google Analytics, identifying design opportunities that led to a 40% increase in engagement from users interested in insurance products.
I designed I conducted a competitive analysis of six education tools to identify industry trends and designed wireframes for multiple-choice question concepts in Adobe XD. I worked with an accessibility specialist to ensure compatibility with screen readers and magnifiers. Afterward, I created a survey to recruit students for usability tests that garnered over 5,000 responses.
As a data analyst, I developed a best practices guide for testing web pages and emails to optimize user engagement. I programmed and conducted four A/B tests on the company website using Google Optimize and Google Analytics, identifying design opportunities that led to a 40% increase in engagement from users interested in insurance products.
I developed a Python script to retrieve metadata for over 1 million files in a cloud storage platform and built a Power BI dashboard to visualize the data, resulting in a 25% increase in storage space. I also conducted user interviews with four stakeholders to gather insights and understand their requirements for the dashboard. On July 2021, my title changed to Environmental Scientist due to the nature of the organization but work responsibilities were still data science related.
Focused on the Human-Computer Interaction and Data Science tracks. Learned and applied user experience design, web and mobile design, web development, graphic design, and data analytics.
Over the last 8 years, I’ve built a versatile toolkit that allows me to create my ideas with both design and technical standards. From research and UX to UI Design , I focus on delivering solutions that are functional and visually engaging.