Hi, I'm Alexander.
I'm a former data scientist who fully transitioned into UI and UX design. I learned both data science and human-computer interaction through the Informatics program at the University of Washington, alongside several academic research programs.
In my most recent role at General Motors, I worked as a UX/UI designer, primarily on enterprise tools for data analysis. I've also designed for an ebook reader and run A/B tests for Principal Financial Group's website.
With that background, I aim to balance quantitative and qualitative data when making design decisions — the numbers matter, but so does understanding what's causing them.
Experience
Warren, MI
General Motors
Designed enterprise tools for cloud provisioning and data analysis. One redesign boosted usage by 10%. Collaborated with project managers, data scientists, and engineers to ensure feasibility and business alignment, running extensive user interviews and usability tests on a small team. Also contributed to branding for new cloud tools.
Remote
Principal Financial Group
Developed a best-practices guide for testing web pages and emails to optimize engagement. Programmed and ran four A/B tests on the company website using Google Optimize and Google Analytics, identifying opportunities that led to a 40% increase in engagement from users interested in insurance products.
Remote
W. W. Norton & Company
Conducted a competitive analysis of six education tools to identify industry trends and designed wireframes for multiple-choice question concepts in Adobe XD. Partnered with an accessibility specialist for screen-reader and magnifier compatibility, and built a recruiting survey that drew 5,000+ responses.
Remote
University of Washington — Design Engineering
Supported research on testing methodology for web pages and emails, applying A/B testing tools to inform design opportunities for user engagement.
Remote
King County
Built a Python script to retrieve metadata for 1M+ files in a cloud storage platform and a Power BI dashboard to visualize it, resulting in a 25% increase in storage space. Interviewed four stakeholders to shape dashboard requirements. Title later changed to Environmental Scientist to reflect the organization, though the work stayed data-science focused.
Education
Seattle, WA
University of Washington
Focused on Human-Computer Interaction and Data Science tracks — user experience design, web and mobile design, web development, graphic design, and data analytics.
Design & Prototyping
- Figma
- Axure
- Adobe Suite
User Research
- Google Optimize
- Google Analytics
- Atlas.ti
- SurveyMonkey
Project Management
- Azure DevOps
- Jira
- Trello
Languages
- HTML
- CSS
- JavaScript
- Python